The controversial "Medusa" advertisement will be halted, and all materials have been removed, according to the ambassador.

The Berlin agency LURE has removed from the internet all materials related to the advertising campaign of the so-called Russian opposition publication "Meduza."

This was reported by Ukraine's ambassador to Germany, Oleksiy Makeiev.

He reached out to the agency's leadership with a corresponding letter and received a response.

“The main point of the letter is that LURE has deleted all materials related to the campaign from the network and instructed partners to immediately cease their display on any platforms. ‘The cessation of the display of all materials related to the campaign’ signifies the end of the campaign,” Makeiev noted.

He urged concerned individuals to monitor whether the campaign is indeed being canceled and requested that they report any videos or visual advertisements if they continue to appear in the information space.

He also added that he informed Yaroslav Bazylevych about the agency's personal apologies.

Recall that his image was used in the advertising campaign. The man lost his wife and three daughters due to a Russian strike in Lviv.

Background. Previously, Mind reported that a new advertising campaign by the Russian publication Meduza faced criticism from Ukrainian social media users for using images of Ukrainian civilians affected by Russian aggression in its advertising.