The victory of Donald Trump in the U.S. presidential elections has sparked a wave of new digital migration. This time
Following Donald Trump's win, millions of users from X (Twitter) are moving to the social network Bluesky, which closely resembles Twitter before its acquisition and overhaul by Elon Musk, reports BBC.
This is not by chance: the developer of Bluesky is Jack Dorsey, the former head of Twitter. However, in May 2024, he stepped down from the Bluesky board and deleted his account in September. Currently, Bluesky is run by 33-year-old Jay Graber.
Bluesky launched in early 2023. By September 2024, it had around 9 million users, and by November 20, just two weeks after Trump's election victory, that number had surpassed 20 million, adding about a million new users each day.
The influx of new users has been referred to in the media as "leftist refugees from Twitter," alluding to their political views.
In the American App Store, the Bluesky app reached number one, and the next day it topped the charts in the UK as well.
Bluesky describes itself as "the social network as it should be." Visually and functionally, this platform resembles Twitter before its acquisition by Musk in October 2022 and the subsequent rebranding to X.
It includes all the familiar features: posts (up to 300 characters), reposts, comments, likes, along with search capabilities and feed creation.
The main feature of Bluesky is its decentralized network. Account owners can create their own user rules and store their data on servers not owned by Bluesky.
Bluesky is an ad-free network with a free app, unlike X, which monetizes through advertising. Initially, the project was funded by investors and venture capital firms.
According to Bluesky users, the primary reason for migrating from Twitter is the increasing toxicity of its owner, Elon Musk.
The businessman openly supported Trump and donated around $200 million to his campaign.
On the night after the elections, Musk spent time with Trump at his Mar-a-Lago estate in Florida, where the vote counting data was coming in.
The following day, at least 115,000 X users deactivated their accounts on Musk's social network – this, as Forbes notes, marked the largest single exodus of users since Musk's acquisition of the platform.
The Bluesky account on X responded to Musk's alignment with the elected president with the post: "We guarantee that no member of the Bluesky team will ever sit next to a presidential candidate on election night, giving them direct access to control what you see online."
However, users' complaints about X arose long before Musk became a supporter and team member of Trump – right after Musk rebranded the network to X and began to implement his own rules.
He significantly reduced the staff, especially in the department that fought against misinformation – despite the fact that the rise of fake news, manipulation, and misinformation on X became its main issue. Many global media outlets advised their readers not to trust information from Twitter.
According to a 2023 investigation by the European Commission, the share of fake news there was higher than in any other social network.
Recently, X announced that it was ready to provide all platform content for artificial intelligence training – leading to an exodus of artists, particularly.
As a result, X has been labeled a toxic environment. For instance, The Guardian left X on moral grounds.
Here’s what journalist Lisa Guerrero writes: “It was hard. I spent years building my Twitter account to have a large following. But Elon destroyed it all, and I didn’t want to be part of his empire anymore. I hate starting over, but I hate even more being part of something so toxic.”
Author Stephen King has also reportedly called X a "grim place" and deleted his account.
Since there is no verification tick on the social network, it cannot be claimed with absolute certainty that the accounts are genuine, but it is likely that Bluesky already has Arnold Schwarzenegger, Barbra Streisand, Lilly Wachowski, Guillermo del Toro, Stephen King, and many others.
Politicians are also starting to explore Bluesky: for example, there are accounts that likely belong to German Chancellor Olaf Scholz, French President Emmanuel Macron, Ukrainian President Volodymyr Zelensky, and Polish Prime Minister Donald Tusk.
However, all of them continue to post on X, although most users have parallel accounts on both social networks.
Despite the rapid growth in the past two weeks, Bluesky is still far from being a serious competitor to X. Elon Musk has stated that X has 250 million daily users.